Let's Look at FEMA's new ad, 'The Day Before'

'The Day Before'

FEMA DEBUTS NEW AD

"The "The Day Before" TV spot captures the day before the largest earthquake in the Bay Area on October 17,1989, which appears to be just like any other day. The campaign illustrates the importance of preparing today to help reduce the consequences of a disaster tomorrow through real people and emergencies across the country." -Leo Burnett Worldwide

Commercial Screenshot #1

Commercial Screenshot #2

If we look past the fact that this commercial is incredibly boring, it does have a valid point. Not one person on Earth can guarantee that disaster won't strike in your life tomorrow, so it's best to be prepared today. You should always have supplies on hand in case of an emergency, and most importantly know what steps need to be taken in the event that something does happen. Have a plan, stick to it, and make sure that everyone in your family- young and old - knows exactly what their part in that plan is.

xoxo disaster girl

FEMA Spoofs Americans, Aces Vast Majority in New Commercials

FEMA SPOOFS AMERICANS

Aces Vast Majority in New Commercials

"Created pro bono by New York-based advertising agency Deutsch Inc., the TV, radio, outdoor, print and digital PSAs take a humorous approach to emphasize the importance for parents to involve their children in the preparedness process. Through these PSAs, families are provided preparedness conversation starters including: who to call as your out-of-state emergency contact, where to meet if everyone is separated, and what to pack as part of your emergency supply kit. The PSAs direct to the redesigned Ready Kids website where parents can find age-appropriate tools and resources they need to make preparedness a year-round family activity." -Via Multivu.com

Further Reading

Are you Ready? Probably not.. 

Creating A Custom Disaster Plan 

Disaster Kit Recommendation Series 

Alternative Modes of Transportation Series 

Survive On!

xoxo disaster girl